About
Octane Sport Entertainment
Octane Sport Entertainment is a global consultancy, headquartered in the UAE with its foundations in motorsport. We help brands, rights holders and creators build authentic connections using the power of sport.
Founded by racing driver and sports executive Will Powell, Octane Sports Entertainment channels first-hand motorsport knowledge into world-class consultancy for the film, media, video game and sports industries.
Driver + team-side perspective for credible advice
Experience across sponsorships, rights, media and events
Bridges sport and entertainment for impactful storytelling
How We Work
AI-Accelerated. Senior-Led.
Agency-grade strategy and delivery, without the agency overhead. We pair senior, top-of-industry expertise with an AI-accelerated workflow — so you get the thinking of a major group and the speed of a lean specialist.
Senior expertise, direct
You work with the principal, not an account hierarchy.
AI-accelerated delivery
Faster turnarounds and more output, without inflated cost.
Lean by design
A vetted specialist bench, held to a senior quality bar.
Services
What We Do
From film sets to race tracks, we deliver expert motorsport consultancy across entertainment and sport.
Sponsorship & Commercial
Sponsor acquisition, rights valuation and deal-making — from packaging a property to landing the partner. Senior commercial strategy delivered on a retainer-led model, not pure brokerage.
Reputation & Communications
Discreet reputation management and strategic communications for executives, founders, family offices and athletes. Top-tier agency pedigree, applied with modern, transparent, AI-accelerated tools.
Digital Marketing & Content
AI-accelerated content, social and campaign delivery that turns motorsport rights into living media — the engine that makes partnerships visible and valuable.
Rights Management
Ownership, business development, investment in sports and motorsport entertainment rights.
Film, TV & Video Games
Authentic motorsport input for film, TV and streaming — storylining, technical accuracy and on-set advisory. Realism consulting for racing games, esports and simulation, plus sourcing and managing the specialist vehicles productions need, on set and on screen.
Lifestyle & Hospitality
We consult and connect clients from professional sports with leading real estate, motorsport hospitality and yacht charter companies in the UAE.
Case Studies
Selected Work
A glimpse of the programmes, partnerships and productions Octane has been part of across motorsport and entertainment.
Video Games
Codemasters
Motorsport advisory for one of the world's leading racing game studios — driver-side input into handling, vehicle behaviour and on-track realism to help the studio's titles feel true to life.
Supercar Sales & Marketing
Brabham BT62
Worked alongside the Brabham BT62 programme — a limited-run track hypercar carrying one of motorsport's most iconic names. Involvement spanned driving, development and experiential activation.
AI Accelerated Systems
Octane Twyn
Bespoke integration systems, licensing and marketing for video games studios, film and TV. Bringing the real world to the virtual, AI-accelerated.
Business Development
Formula E
Ongoing relationship with the all-electric world championship, connecting brands and rights holders to the series and supporting activation around its global race calendar.
Motorsport Consultancy
RMA Motorsport
Worked with RMA Motorsport on the commercial and competition side of the team — driver support, sponsorship and brand storytelling that helped raise the team’s profile on and off the track.
Clients
Trusted By Industry Leaders
Brands, championships and studios across motorsport, media and lifestyle we’ve worked with.
Founder
Will Powell
www.willpowellracing.comWill Powell is a racing driver and commercial sports executive who has operated on both sides of the motorsport business — in the cockpit and in the boardroom.
Alongside a career as a professional racing driver, competing in sports cars and the British Touring Car Championship, Will was a partner at Chime Communications — the international group behind CSM Sport & Entertainment and some of the biggest names in sports marketing. He spent years at the top of the communications and sponsorship industry before bringing that expertise trackside. He pairs senior agency-grade commercial strategy with first-hand driving experience to help brands, rights holders and teams build partnerships that perform.
Today he leads Octane Sport Entertainment, combining that pedigree with an AI-accelerated delivery model to offer world-class sponsorship, communications and rights consultancy — lean, fast and senior-led.
Contact
Get In Touch
For business enquiries, please use the form to get in touch with Octane Sport Entertainment.
UAE Office
Building A1, Dubai Digital Park
DSO
Dubai, United Arab Emirates
UK Office
Lumaneri House, Blythe Valley Park
West Midlands B90 8AH