About
Octane Sports Entertainment
Octane Sports Entertainment is a global consultancy, headquartered in the UAE with its foundations in motorsport. We help brands, rights holders and creators build authentic connections using the power of sport.
Founded by racing driver and sports executive Will Powell, Octane Sports Entertainment channels first-hand motorsport knowledge into world-class consultancy for the film, media, video game and sports industries.
Driver + team-side perspective for credible advice
Experience across sponsorships, rights, media and events
Bridges sport and entertainment for impactful storytelling
Services
What We Do
From film sets to race tracks, we deliver expert motorsport consultancy across entertainment and sport.
Rights Management
Ownership, business development, investment in sports and motorsport entertainment rights.
Film & TV Advisory
Authentic motorsport input for film, TV and streaming — storylining, technical accuracy and on-set advisory.
Video Games
Advisory for racing games, esports events and simulation projects to ensure realism.
Brand Partnerships
Aligning global brands with motorsport and entertainment platforms through rights, assets and activation.
Motorsport Services
Race team and motorsport services supporting drivers and developing talent to compete at the highest level.
Vehicle Sourcing & Hire
Sourcing and managing specialist vehicles for film, media and live events.
Case Studies
Selected Work
A glimpse of the programmes, partnerships and productions Octane has been part of across motorsport and entertainment.
Video Games
Codemasters
Motorsport advisory for one of the world's leading racing game studios — driver-side input into handling, vehicle behaviour and on-track realism to help the studio's titles feel true to life.
Hypercar Programme
Brabham BT62
Worked alongside the Brabham BT62 programme — a limited-run track hypercar carrying one of motorsport's most iconic names. Involvement spanned driving, development and experiential activation.
Championship Partnership
Formula E
Ongoing relationship with the all-electric world championship, connecting brands and rights holders to the series and supporting activation around its global race calendar.
Retail & Events · UAE
Caterham Dubai
Supported the expansion of Caterham into the UAE — driver experience, track events and brand storytelling that brought the British sports-car marque to a new audience in the Middle East.
Clients
Trusted By Industry Leaders
Contact
Get In Touch
For business enquiries, please use the form to get in touch with Octane Sports Entertainment.
UAE Office
Building A1, Dubai Digital Park
Dubai Silicon Oasis
Dubai, United Arab Emirates
UK Office
Lumaneri House, Blythe Valley Park
West Midlands B90 8AH